Video case study
To AdBlock or Not to AdBlock
Watch the video:
Video status questions:
1. What is the “ethical ad blocker” described in the video?
2. Why are algorithmic advertising techniques becoming increasingly important to advertisers?
3. What is your stance on the use of ad blockers?
test your knowledge
Q1: The second stage in the consumer decision-making process is:
Contact with the company after purchase
Searching for alternatives
Searching for alternatives
evaluating alternatives
Q2: “Refers to the transaction history that consumers create as they navigate the web, from a search engine to a variety of sites, then to a single site, then to a single page, and then, finally, to a purchase decision.” This defines…
A: Adblock
B: View advertisement
D: landing page
C: Clickstream behavior
Q3: Sales of products or services with little demand are called:
A: Long-tail marketing
B: Quick Marketing
A: Boom Pricing
D: assembly
Choose one of the following cases, then analyze the cases in the Questions and Problems.
Case A: Chapter 15 (8 and 9) and Chapter 16 (7) in Dynamic Business Law
Case B: Chapter 15 (6 and 7) and Chapter 16 (9) in Dynamic Business Law
For each assigned case, write an analysis of the issue based on the following criteria:
Identify the parties involved in the case dispute (who is the plaintiff and who is the defendant).
Identify the facts associated with the case and fact patterns.
Develop the appropriate legal issue(s) in question (i.e., the specific legal issue between the two parties). Provide a judgment on who should win the case – be clear.
Support your decision with an appropriate rule of law.
Be prepared to defend your decision and to objectively evaluate the other points of view
