Marketing
Assignment 2 – VALS2 & You: Understanding Yourself as a Consumer
Topic: Take the VALS2 survey at https://tinyurl.com/22w2dh4
Objectives: Using concepts we have studied so far, examine your personal VALS2 results.
Explain your results given the answers you gave (don’t list the questions and your answers, discuss the overall process). Remember
to look at your primary and secondary categories.
How accurately does VALS2 describe or explain some of your own consumer behaviors?
Did your results match what you thought you would get or did they differ?
Now how would you extend this to understanding other consumers’ behaviors?
Your paper should include some kind of direct references to course concepts. Terms that you use should be Bolded. Your paper will be graded based on the relevant terms you use and the accuracy with which you apply
them. Avoid term dumping. Cite Sources.
