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Explain why ROI might not be the best measure of firm performance.

Management
Explain why ROI might not be the best measure of firm performance.
What are the best methods for evaluating the performance of the top management team?
Define steering control? Explain its role in influencing the corporations’ profitability.
. What are some examples of behavior controls? Output controls? Input controls?
. How does EVA improve our knowledge of performance over ROI, ROE, or EPS?
What role does strategic incentive management play in corporations today given the need to ensure congruence between the in-house needs of stakeholders?
Is the evaluation and control process appropriate for a corporation that emphasizes creativity? Are control and creativity compatible?

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