Data Analytics
HW04
4.1 What are the advantages and disadvantages of collecting primary data?
4.2 Describe the difference between constructs, concepts, and theories. Provide examples of each.
4.3 Match the different types of theory-driven approaches to operationalization to their definitions
Dimension/Indicator Analysis
Uses the association the word has in the minds of the user or a list of all characteristics to include as constructs.
Semantic Analysis
Collect data, and then determine which questions co-vary and thus seem to measure the same construct
Facet Design
Starts with a general and often vague concept that is then divided into separate components or dimensions that form a more detailed specification of the meaning of the theoretical construct.
Content Sampling
Defines the universe of observations by classifying three kinds of criteria: population, content, and response categories where each dimension consists of a set of elements that define possible observations
4.4 What are some underlying concepts you might identify for the following phenomenon
Employee motivation
Success
School climate
4.5 Define and give examples of the following terms
Sample Frame
Coverage Rate
Coverage Error
Sample Selection
Completed Sample
Sampling Error
4.6 Identify the issues with the question below and provide an alternative question that would address the issue.
How satisfied are you with your current internet provider?
Very satisfied
Somewhat satisfied
Somewhat dissatisfied
Very dissatisfied
4.7 Identify the issues with the question below and provide an alternative question that would address the issue.
What is your current income level?
$10,000 – 20,000
$20,000 – 30,000
$30,000 – 40,000
$40,000 – 50,000
4.8 Identify the issues with the question below and provide an alternative question that would address the issue.
It is important to be detailed and thorough when evaluating research designs.
