Working as a social media professional, discuss with your colleagues how you can defend the necessity to modify your businesses’ social media strategy to support a mobile-first perspective? Use specific examples from the course resources, your own research, and your experiences.
An effective mobile social media campaign was Coca-Cola’s “Share a Coke.” They made Coke bottles with different names. That campaign was geared towards social media users. Their ads featured the hashtag #ShareaCoke, and it invited users to take a photo with their Coke bottle and share it on social media. Coca-Cola’s social media campaign resulted in hundreds of thousands of user-generated photos, which made the campaign go viral on social media platforms. Why do you think it was so successful? In your post explain your rationale.
Sources:
https://medium.com/udonis/mobile-marketing-and-social-media-how-to-leverage-social-media-for-your-mobile-campaign-59257bd14c88
https://qeola-ennovatelab.medium.com/why-the-share-a-coke-campaign-was-so-successful-a0734c8bcb76
