In this activity, you will define a problem statement and analyze the design needs based on the target audience attributes given in the Module Two Activity Design Brief. Use this template to complete the activity. Replace the bracketed text with your responses.
Analyze how the advertisement does not address the preferences of the target audience based on target audience attributes. Consider the following questions:
What are some specific examples of the target audiences’ preferences not being met, or ignored, in the advertisement?
Why might the target audience not understand the organization’s message in the advertisement?
Define a problem statement based on your analysis. Address the following in your problem statement:
What would the target audience look for in an advertisement for the company?
What should be the broad goals of the advertisement?
What specific problems should the advertisement try to solve?
Identify the design needs for the advertisement based on the analysis and problem statement. Address the following in your response:
Analyze the relevance of images, readability and legibility of fonts, and appropriateness of color choices in the advertisement.
What are the design needs of key components like images, fonts, and colors in the advertisement?
