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What makes this genre successful? How does the writer build a relationship with the reader?

Writing
GENRE: WEDDING TOASTS

You will need to make the decision of how to organize your analysis, as various organization patterns exist based on your genre and what you have to share about it. However, using headings will definitely help.
Genre analysis generally, however, focuses on the following content areas. You will need to combine, customize, or reorder these content areas to best express your findings.
Information Grouping Areas:
Recurring Situation: who, what, when, where, and why
Textual description: font, language, color, word choice, how the text is arranged, style, voice, non-textual features such as images, frames, etc.
Contextual description: what is happening outside the text. Issues, debates, controversies that the genre may be responding to. Context includes the ongoing conversation, the web of other related texts.
Explanation for how conventions relate to purpose (the effect the genre has on the reader)
Changes in the genre over time, explaining how those changes respond to societal changes and advances in technology
Discourse community and its shared beliefs, values and norms of behavior as reflected in the genre
Rhetorical effectiveness (appropriateness): What makes this genre successful? How does the writer build a relationship with the reader? What does the writer want the reader to feel, think, or do? What expectations do readers have? How are they met?

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