Prompt
I. What Is Social Media
A. Identify the functions and strategies that characterize social media. [MKT-555-01]
B. Describe how social media has evolved. Include representative examples. [MKT-555-01]
C. Analyze how social media and communication theory have made an impact on society. [MKT-555-01]
D. Evaluate social media’s role in culture shift and convergence. [MKT-555-01]
II. Social Media Platforms
A. Compare four major platforms and their value to business. Provide details. [MKT-555-02]
B. Differentiate how content varies by platform. [MKT-555-03]
C. Illustrate how platforms are utilized by business and customers. Provide appropriate examples. [MKT-555-02]
III. Production and Consumption of Content
A. Compare how users and brands both control the messaging. Provide appropriate examples. [MKT-555-04]
B. Contrast user-generated and brand-generated use of media. Include examples. [MKT-555-04]
C. Examine the ethical and legal issues of social media content production. [MKT-555-01]
IV. Describe the current social media marketing trends. Consider thought leaders, brand advocates, and others. [MKT-555-02]
