MANAGEMENT
From your assessment of Southwest Airlines, identify and describe in detail at least one of Porter’s generic competitive strategies Southwest has been using.
Assess Southwest’s opportunities and threats.
Describe a plan for implementing at least one opportunity strategy.
Explain two current threats that potentially could threaten Southwest’s business operations.
Now that you’ve identified one of Porter’s competitive strategies and assessed Southwest’s opportunities and threats, describe at least one recommendation for Southwest to be more competitive in a global market.
