Marketing
Chapter Reading: Read Chapter 1 “Marketing Overview” from the text book – Dhruv Grewal & Michael Levy (2022) “Marketing” (8th ed.). McGraw-Hill Education.
Video link: Watch the following video.
Dunkin’ Donuts: Delivering on the Brand Promise
https://www.viddler.com/embed/718256fd
2.3 Test your knowledge :
Discussion Question #1: Identify the items of each of the four P’s as approached by Dunkin’ Donuts.
Discussion Question #2: How does Dunkin’ Donuts use its strategy to differentiate itself from its major competitors in the Coffee and Breakfast market?
2.2 Action Required:
“HR has to face new challenges every now and then, and it is certain that in this challenging environment the issues will never stop coming up. It is therefore crucial that properly designed HR techniques are applied and practiced to keep up with these challenges.”
2.3 Test your knowledge (Question)
What are the HR challenges facing organizations today?
