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Marketing Chapter Reading: Read Chapter 1 “Marketing Overview” from the text book – Dhruv Grewal & Michael Levy (2022) “Marketing” (8th ed.). McGraw-Hill Education. Video link: Watch the following video. Dunkin’ Donuts: Delivering on the Brand Promise https://www.viddler.com/embed/718256fd 2.3 Test your knowledge : Discussion Question #1: Identify the items of each of the four P’s […]
Read the article about Dunkin’ Donuts and answer the two questions at the end of the article. Dunkin’ Donuts made a strategic decision to make its business about the coffee, not just the donuts. What are the risks when a company that is so closely identified with one product (it’s in their name!) decides to […]
For the category of retail sales that you selected for your project in this course, describe the pricing strategies that you would use and explain why. Describe the pricing strategies that you did not choose and explain why. 1.Describe the conditions under which you would offer price discounts for the products and/or services sold through […]
