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For each of the following brands/products, determine which of the five generic strategies are being used. Give your reasons.

Respond to the following questions

For each of the following brands/products, determine which of the five generic strategies are being used. Give your reasons.

  • Swatch watch
  • McDonald’s Dollar Menu
  • Starbucks coffee
  • Subaru cars
  • University of Phoenix online academic degrees
  • Dick’s Sporting Goods store
  • LensCrafters eyeglasses
  • Walmart
  • Tide detergent

 

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