Theories of Information and Communications
Answer the following short answer questions:
1. What do the individual letters in Berlo’s S-M-C-R model stand for?
2. Indicate four of the general questions that Lasswell believes should be asked when gathering facts about a situation.
3. Cite one reason that one might want to treat a communication as a holistic entity rather than a collection of discrete parts.
4. Cite one reason that a communication might be treated as a dynamic activity rather than a static sequence of events.
5. Describe two activities that require an understanding of communication in your everyday work.
