What is B Labs and what was the origin and motivation of the founders to create this organization?

ASSIGNMENT

1.  Read all links and material . Find the answer to your question from the link
2. The length of this paper must be 500 words minimum and 600 words maximum.
3. If you are referencing sources, please use APA style references. These references are not included in Word count.
4. Please make sure to write accurately and articulately as you answer the questions.
5. Each question can be answered as a separate short paragraph if that is easier.

You must include the following answers and analysis in your essay:

1. What is B Labs and what was the origin and motivation of the founders to create this organization?
2. What is a B Corp?
3. Briefly describe the key elements, process and focus of the B Lab certification process and the Impact Assessment
4. Why do you think that B Labs and B Corp certification has grown significantly since its founding in 2006, and especially in recent years?
5. What challenges do you think the B Corp movement might face, especially with larger companies becoming certified?
6. Why did Kristin Carroll believe that being a B Corp is so important to how Rescue Agency has been able to grow and expand its impact?

READINGS:
REVIEW: B Corp website: https://bcorporation.net/
READ: How Athleta’s Purpose Shaped Its Response To The COVID-19 Crisis
Athleta (a Gap Company brand) talks about their response to COVID and how their B Corps
certification guided them
https://www.forbes.com/sites/christophermarquis/2020/08/06/how-athletas-purpose-shaped-
its-response-to-the-covid-19-crisis/#4e96aa03b272
READ the article below called: B Corps: 6 Reasons to Become One and Make a Global Difference
which is on the Rubicon website. Rubicon is a global leader in smart waste and recycling
solutions and an early member of B Corps.
B Corps: 6 Reasons to Become One and Make a Global Difference
https://www.rubicon.com/blog/b-corps-reasons/
Also watch the brief video What We Stand For embedded in this Rubicon article. Their Head
of Sustainability talks about the benefits of Rubicon being a B Corp

1. .https://rescueagency.com/
2. https://www.bcorporation.net/en-us/find-a-b-corp/c…
3. https://www.linkedin.com/in/kristincarroll/
4. https://rescueagency.com/b-corp
5. https://agentsofchangesummit.com/