ASSIGNMENT
In Written Assignment 7, respond to the following questions.
The Marriott Corporation is in the following businesses, among others:
- Hotels of different types
- Long-stay residential hotels
- Luxury resorts
- Time-share properties
- Airline catering
- Institutional food services
- Franchised operations
- Credit card tie-ins
- Travel operations
Given the above listing, would you say that Marriott’s business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Marriott’s different businesses seem to have competitively valuable cross-business relationships.
