Discussion

Select a local business that you are very familiar with as a customer. Then answer each of the following questions (be sure to label your answers with the appropriate number and letter).

1. What group or groups constitutes their core? Techo structure? Staff?
   1. How are these aligned from your perspective?
2. What do you believe is the company’s sustainable competitive advantage?
   1. How does the structure align with your assessment of competitive advantage (your answer to question 2)?