Thriving in a Competitive Global Context (Written Report)
1.Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation’s competitive business strategy in a global context.
2.Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.
Task:
During this unit you will have understood that many international businesses operating within a globalised world can be exposed to different types of risk. Consider the following question: Critically evaluate the major strategic risks that can impact a global business and identify potential risk responses. You MUST use robust industry examples to support the points you make. Important note: you must select one specific industry to focus your answer on.
You need to:
- Deliver a report that includes a detailed analysis that identifies the primary strategic risks facing an international business in your chosen industry.
- Analysis requires you to identify appropriate risk responses.
- Develop and support your analysis by ideas and techniques drawn from academic theory and up to date research.
- Ensure your arguments are backed up by evidence.
