Marketing

GA3 Innovation

This document is our group work, you can go on and write your part,

• Use Roger’s five factors from the notes to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace.
  • Discuss the innovation you chose in terms of all five factors; be sure to indicate for each factor whether this is something that will likely speed up or slow down diffusion.
  • Your book will also be helpful here – Roger’s five factors are discussed here as well.