Discuss the innovation you chose in terms of all five factors; be sure to indicate for each factor whether this is something that will likely speed up or slow down diffusion.
Marketing GA3 Innovation This document is our group work, you can go on and write your part, Use Roger’s five factors from the notes to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace. Discuss the innovation you chose in terms of all five factors; be sure to indicate for […]