The case analysis includes a SWOT analysis addressing the following in a bulleted format: statement of the situation; strengths, weaknesses, opportunities, and threats; then identify a marketing problem; and recommend solutions to problems. Each part of the analysis must include boldface headings and with at least three bulleted points. After reading the cases, write up the analysis in a 1-2 page bulleted format. Use the outline below. Responses should be succinct, yet thoughtful. The case analysis structure should guide your thinking while reading the cases. Explain the recommended solution(s) using a paragraph format.
– Statement of situation 6
– Strengths (8)
– Weaknesses (8)
– Opportunities (8)
– Threats (8)
– Identify the marketing problem (for example – positioning, consumer behavior, consumer perception, product inferiority, poor distribution, etc.)
– Recommended solution, based on the identified problem.
