Marketing HC1082
Unit Learning Outcomes Assessed;
1. Evaluate theoretical knowledge of Marketing.
2. Analyse marketing and practical knowledge of Marketing Principle in the diagnosis of organisational issues and the formulation of appropriate marketing strategies.
3. Apply theoretical and practical knowledge of Marketing Principles in the diagnosis of organisational issues and the formulation of appropriate marketing strategies.
4. Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-lonhg learning.
5. Demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business.
Description; Each week students were provided with three tutorial questions of varying degrees
of difficulty. These tutorial questions are available in the Tutorial Folder for each week on
Blackboard. The Interactive Tutorial are designed to assist students with the process, skills and
knowledge to answer the provided tutorial questions. Your task is to answer a selection of
tutorial questions covered over Week 2 to Week 11 inclusive.
It is important when you answer the questions, you do not just copy and paste the answers from
other sources, but rather, try to paraphrase it and provide reference (in-text referencing) to your
answers. All references must be listed appropriately at the end of the report using Havard
referencing style.
The question to be answer are;
Question 1 Week 2 tutorial questions-Lecture 2 (11 marks)
Describe the characteristics of Generation Z. What differentiates GenZers from other
demographic groups, such as Baby Boomers, Generation X and Millennials? Discuss the impact
of changing structure of the age population of Baby Boomers and GenXers in customer
spending and buying behaviour. Why is this trend important to marketers? Refer to the Internet
source and Week 2 Lecture slides and recording for more information ( Must provide 2
references, there should be at least one academic reference and one non-academic reference).
(at least 400 words)
Question 2 Week 11 Tutorial Question -Lecture 11 (11 marks)
Discuss the benefits of direct and digital marketing to buyers and sellers. Use a product brand
that you are familiar with to illustrate, Refer to Week 11 lecture slides and recordings for
further information ( Must provide 2 references, there should be at least one academic reference
and one non academic reference). (At least 400 words.)
Question 3 Week 4 Tutorial Question -Lecture 4 (7 marks)
How would you describe the key differences between differentiation and positioning? Refer to
Week 4 Lecture slides and recordings for further information ( Must provide 2 references,
there should be at least one academic reference and one non-academic reference). (At least
200 words).
Question 5 Week 8 Tutorial Question -Lecture 8 (7marks)
Compare and contract upstream and downstream partners in a company’s supply chain.
Explain why value delivery network might be a better term to use than supply chain. Refer to
Week 8 slides and recordings for further information.
Question 6 Week 10 Tutorial Questions- Lecture 10 (7 marks)
What is integrated marketing communications (IMC), and how does a company go about
implementing it? Use a company that you are familiar with to illustrate in your answer. Refer to
Week 10 slides and recordings for further information.
