Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research.

Please answer the following questions:

a) What is the purpose of marketing research?

b) What are some types of marketing research? Give examples.

c) Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research.

d) Discuss the potential impact that these changes might have on marketing research activities.