For this assignment, you are required to:
Utilise and apply at least TWO (2) TRIZ tools to the client product.
Identify THREE (3) possible product options that may be appropriate for the client.
Develop mockup, 3D model, virtual design, sketch etc. of your possible product options.
Describe the features, functions, benefits or technical specifications of your product options.
Evaluate the TRIZ tools used and their role in New Product Development Processes.
Complete a Value Proposition Canvas for each of your new ideas – and post into your teams discussion board to communicate effectively to your team members about each of the new ideas (once teams have formed). Attach each of the Value Proposition Canvas’s into your Reports Appendix.
Identifying an opportunity.
While there are a range of different theory-based explanations for identifying new opportunities, when working with an existing product, a key method used by product development specialists is TRIZ – the theory of inventive problem solving.
This method offers you a number of tools, including the Contradictions, Ideality, Functional Analysis, 40 Inventive Principles for use to deconstruct, develop or adapt existing products to create new product opportunities. You are required to utilise the TRIZ tools to generate new product opportunities for your client.
As part of your report, you are asked to conduct a literature review exploring the application of TRIZ tools for new product development where you can reflect on the process and place your own experience in relation to the broader research literature and findings.
Identifying a possible solution
When you adopt TRIZ tools for looking at the existing product, this will help you to make an intuitive jump for changes that may be necessary for your client’s product. This may focus on their key product or may involve aspects of their value chain or business partnerships.
■ Direct product changes (existing product is changed to generate new product)
■ Indirect product application (products that may complement or run parallel to the product being developed by your client)
■ New product application (completely new-to-market product, not yet introduced)
Detail/explain possible solutions
You will need to detail/explain the new product (s) in sufficient detail that another person will understand what is unique about your product (s) opportunities. You may consider detailing the different product features, functions, benefits etc.
Develop a design, mockup, 3D model, virtual design, sketch etc. of your possible product options.
