“Watch the above commercial, https://youtu.be/BtM4W-Ixnuk. Then answer the following questions. Do not use any other any other sources except what was discussed in class.These techniques are not in the textbook. We discussed these in class with the Super Bowl ads. You will not be given credit for answers that utilize the textbook or outside sources. Your assignment should be at least 350 words in length and double spaced.
What are the two important things that an advertisement needs to do?
What advertising techniques that were discussed in this class is Toyota using in this commercial to accomplish the two goals you listed in the first question? For each technique, specifically describe how that technique is being used and how it works to accomplish the goals. Be sure to explain how the ad uses techniques to accomplish both goals. Be specific. There are a lot of details in this ad that are used to support the general techniques that really make this ad work. A full credit answer will discuss the use of these details. You will not be able to answer these questions until we discuss advertising in class.”
