Discuss is there a common pain both parties in the video experience? Is there a motivational type both parties could leverage for the formation of a value alliance?

After reading Chapter 2 in Finding Allies, Building Alliances and watching the squirrel video, is there a common pain both parties in the video experience? Is there a motivational type both parties could leverage for the formation of a value alliance? How would you propose a value alliance to them with at least 2 points? (The video is included in the presentation file).