Carl Kaysen, an American academic known for coining the phrase “the soulful corporation” to define new, more responsible large companies, believed said companies’ goal was no longer ROI. He proposed that these modern companies identify and target the much larger goal of being responsible not only to stockholders but to all. I
With this in mind, for your initial post, describe the makeup of your project team. Then, address the following questions about your proposed strategy:
• What steps are you going to take to promote CSR initiatives? For example: what community programs, nonprofits, or environmental projects will the new product or service support?
• How do you plan to attract, develop, engage, and reward your project team?
In your responses to your peers, address the following questions:
• What suggestions do you have for improving your classmate’s plan to demonstrate consideration of DEI and CSR? To complete this assignment, review the Discussion Rubric. Rubrics M Discussion Rubric: Undergraduate
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