General Guidelines for Case Studies
A case study is a short description of a real business situation. Analyzing case studies gives you the opportunity to apply concepts you’re learning to real business problems. Cases are generally written for several types of analysis. Usually, there is not a “right or wrong” answer.
Simply answering the questions which are part of the case is not enough; consider the questions to be clues to the important concepts and facts. You are strongly encouraged to use the following outline so that your analysis is organized appropriately:
1. Identify both the key issues and the underlying issues. In identifying the issues, you should be able to connect them to the business principles which apply to this situation.
2. Discuss the facts which affect these issues. The case may have too much information. In your discussion, you should filter the information and discuss those facts which are pertinent to the issues identified above.
3. Discuss your tentative solution to the problem and how you would implement your solution. What actions would you propose to respond to the situation, based on the knowledge you have gained in this course? You should draw on knowledge gained in your readings, experience and coursework to support your response. Be sure to properly cite references in APA format. You should also draw on other references such as business periodicals and relevant journals. Remember that an analysis is more than simply a summary of the Case Study.
4. Discuss follow-up and contingency plans. How will the organization know that your proposed solution is working?
What should they do if it does not work?
