LSBU group of hospitality operators
You are a management consultant that is about to undertake a piece of research for the LSBU group of hospitality operators. The LSBU group is an international business with a Head Office based in London. The portfolio of strategic business units that they operate in developed countries include;
1. Budget Hotels
2. Luxury Hotels
3. Fast Food Outlets
4. Contract Catering
5. Night Club Operations
6. Fine Dining Experiences
7. Event Management Operations
You have been seconded by the Chief Executive Officer (C.E.O.) of the company to conduct some research into the opportunities for expanding their business operations in the developing nations of the world. You may pick any type of hospitality operation that you wish to review for this assignment. The C.E.O is particularly interested in expanding their portfolio and wants to expand the different types of businesses that they currently offer.
The new C.E.O. believes that global expansion must be furthered. However, the C.E.O. wishes to update their knowledge of the differing nature of regional operations. They wish to reassess the characteristics of the regions with regards to potential investment.
The C.E.O wants detailed information from a country and specific destination in that country of your choice (from the developing nations of the world) and is asking you to: “Evaluate the opportunities for success for any type of hospitality expansion and assess the pitfalls that a potential investor should be aware of before entering the market of your choice.” In order to do so you should attempt to:
– Analyse & evaluate the profile of the hospitality industry in a chosen region.
