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Using Rhetorical Analysis for Deceptive & Civil Ads: Identify an advertisement that you think is deceptive and manipulative and one that is civil and effective.

Using Rhetorical Analysis for Deceptive & Civil Ads Identify an advertisement that you think is deceptive and manipulative and one that is civil and effective. Use your knowledge of rhetoric to explain the difference Your submission should be in the form of a well structured short essay (400 words).” Use rhetorical triangle: Speaker, Purpose, Audience, […]

Describe the principle of ‘reach and continuity’. Is this principle applicable to small brands with small budgets?

Topic 5—Media I: Scheduling (Who, How Often and When) Overview Media planning and strategy is a large topic on its own; here we strive to give an overview of the complexities and a road map for best-practice media planning. Understanding the dynamics of the media market place is essential as a marketer as media is […]

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