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You are tasked with planning a corporate event for Amazon. This is their annual employee meeting and reception. You will need at least 500 hotel rooms for this event, as well as banquet space for their meeting and reception. The event will take place June 15th, 2023. This event can take place anywhere in the […]
Using Canva.com create an info-graphic. Canva is a free website with templates and is pretty user friendly. Create an infograph that Discusses how consumer characteristics influence buying behavior. Explains organizational buying. Examines the differences between marketing in a Developing vs. a Developed market. The creativity is left up to you, just make sure the above […]
Marketing Read the Chapter Case Study entitled Yogurt Lovers say, “It’s All Greek to Me” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 381 given in your textbook – “Marketing” (8th Edition) by Dhruv. Grewal and Michael. Levy (2022) and answer the following Questions: Assignment Question(s): Generally speaking, what type of product is […]
1. What are the various components of a marketing strategy? 2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.
Have you ever seen items on a fast food menu priced at $1 or $2 each and wondered how the restaurant could possibly make any money by selling those products? In actuality, the profit margin for these items is generally slim, and sometimes restaurants even lose money on these dollar menu items. Why, then, might […]
1. What is the difference between a meeting and a convention? 2. Describe how the increased use of technology has impacted the meetings and events industry. 3. What is the difference between a first tier and a second tier city? Give an example of each. Why would you want to use a second tier city […]
Analyse a brand profile on Facebook (preferably a brand you like) using Gallaugher and Ransbotham’s 3M Model. Does the brand use social media for megaphone, magnet and/or monitor posts? Give an example of each type of post you identify. How engaging is each type of post? What are the implications?
Marketing Pick one of the two brands and visit their website Sport Clips (Links to an external site.)Links to an external site. or Sister Snog. (Links to an external site.)Links to an external site. Identify a site page – landing page or otherwise – where place and/or product is featured. Remember; place encompasses physical and […]
Marketing (Problem 10-41) Grosvenor Industries has designated $1.2 million for capital investment expenditures during the upcoming year. Its cost of capital is 14 percent. Any unused funds will earn the cost of capital rate. The following investment opportunities along with their required investment and estimated net present values have been identified: Project Net Investment NPV […]
Marketing Write an analysis of a business or non-profit business’s marketing strategy. Identify all of their owned assets: podcasts, blogs, newsletters, videos, social media, magazines. Find examples of the type of owned media the brand produces. (FAQs? Reviews? Comparisons? Insights on industry tends? News stories discussed in the context of industry? Q&As? Tools? Product samples?) […]
