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Briefly identify and describe digital commerce marketing and advertising strategies and tools. Then discuss which tool or strategy is your favorite and why. Example: E-mail marketing – sends e-mail directly to interested users, and has proven to be one of the most effective forms of marketing communications. • Affiliate marketing • Viral marketing • Social […]
Research Question: What have researchers learned about the effectiveness of social media advertising?
What is puffery? Give some examples. Do you ever feel deceived by puffery in advertising? What is the difference between an advertiser’s ethics and its social responsibility?
Marketing – The Evolving Landscape of Martech And Advertising
Advertising and promotion in brand marketing 1. Advertising regulators have to make judgements based on a compromise between ethical issues and the maintenance of public trust in advertising, and the needs of the market for a vibrant and creative advertising industry. In the light of this need for compromise, what, in your view, are the […]
Google the Nashville Predators and study their online presence Nashville Predators. According to the Module 4 reading assignments, public relations and publicity are a major part of advertising. According to our readings, are the Nashville Predators well publicized? Identify three concrete examples from your readings that either prove or disprove your position and provide supporting […]
Firms that operate in industries that have the characteristics of monopolistic competition advertise heavily just to get their brand names known and try to convince customers that their products are “unique” while the products often are only slightly different. Do you consider this to be efficient or is much of the advertising wasted money? Can […]
Topic: Using Apple company as example of your chosen brand Outline an integrated marketing campaign campaign using Paid Media tactics and actions focusing on Advertising and Sponsorship (Week 5).
choose one of the following problems, the following list includes issues identified by The Social Dilemma as those caused by social media today: addiction crisis in truth/fake news genocide mental health (choose more specific issue: depression, isolation, body dismorphia) racism/sexism rise in white supremacy political divisiveness threat to global democracy threats and violence against women […]
Description Case Study: Bounce Fitness You have been appointed Campaign Manager at Bounce Fitness. Recently membership numbers have declined and the Marketing Department is quite determined that a concise and customer oriented advertising campaign would be sufficient to return loyalty as previously experienced and may even exceed this. They have suggested that you present your […]
