As the agribusiness manager of the organization, you are expected to estimate the size of the market for this new product. What is the name of the approach you would use?
PART 1: THE PLANNING FUNCTION II Question 1 If market research shows that the consumers of a new Apple Sauce product are people who live in the urban areas (80% of the population), are between the ages of 5 and 35 years old (45% of the population), come from a high-income household (20% of the […]