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Develop and State the Mission Goals and Objectives for your “I” brand. Analyze and describe the target audience you want “I” to resonate with. Describe “I” Positioning in the competitive space, Value Proposition. Analyze “I” points of parity/difference, uniqueness, competitive advantage.

You have to develop a brand concept for the one of the important brands you will ever be responsible for – yourself – in the professional space. This is not an Audit but a Plan. The following steps you have to take: Develop and State the Mission Goals and Objectives for your “I” brand. Analyze […]

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