Analyse and discuss the operation using theory that has been covered during the lecture series, as well as secondary research (for example, refer to academic journal papers, company documents, reports, websites, social media etc.).
Internationalisation Choose a British brand within the industry (fashion/sports/beauty/cosmetics) that has incorporated its British image within one international operation of your choosing (choose one market to analyse, for example, China). Analyse and discuss the operation using theory that has been covered during the lecture series, as well as secondary research (for example, refer to academic […]