Explain the relevance of customer value models for marketing managers and address whether the benefits provided by a product should be equal, inferior, or superior to the cost paid by the customer for the product. Why/Why not?
Article Synthesis In your own words, define and explain “value” from a customer’s perspective. In your discussion be sure to explain 1) the different factors that can increase the “value” to a customer for a given product/service, and 2) whether “value” is a tangible or intangible element? Explain the relevance of customer value models for […]