How does a global strategy differ from a multinational strategy? What are the potential advantages and disadvantages of a global versus multinational strategy? Which strategy did Wal-Mart follow?
Germany accounts for around 15% of Europe’s $2 trillion a year retail market. At a GDP of $2.25 trillion and a population of about 80 million people, Germany is by far the biggest retail market in Europe. However, the market is highly competitive with razor thin profit margins and a low growth rate. While consumers […]