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NBA Basketball Playoffs 1: How does the event use Commercialisation & Sponsorship to promote its image? 2: Who are the main stakeholders in the event & what is their role? 3: What key ethical issues have been faced by the event in recent years? 4: Evaluate approaches to segmentation, targeting and product positioning in the […]
You are required to write a report based on one of the industry sectors . Critically discuss how your chosen sector could address a challenge drawing on one of these perspectives: – Diversity – Commercialisation / Strategy – Internationalisation – Regulation – Digital & Innovation
The United Nations (UN) has formulated a set of goals designed to be a “blueprint to achieve a better and more sustainable future for all.i” Using theories, tools and frameworks from the Management of Innovation module, please search for the UN sustainable development goals and develop an innovation strategy aimed at selecting one of such […]
In the recent Case AT. 40433 – Film merchandise involving the legality of licensing agreements covering trade marks and other IP rights under Art. 101 TFEU, the European Commission stated the following: ‘In Consten and Grundig, the Court established a distinction between the existence and the exercise of intellectual property rights with regard to an […]
At F-drones, we are building the world’s first transition drone to enable aerial deliveries to ships and offshore platforms. Our unique design will have a combination of heavy payload and long-range capabilities that would put other existing delivery drones to shame. With such incredible specs, our drone can still take-off vertically, fly like a fixed-wing […]
