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xplain the business concepts, strategies and processes relating to influences for repositioning Virgin Australia.

Context: Virgin Australia is the second largest airline in Australia. Covid-19 has devastated the tourism industry domestically and abroad, particularly Virgin Australia, which has resulted in its decision to enter into voluntary administration. Bain Capital has now acquired the business and is looking to improve the airline’s performance. Task: Create a feasibility report for Bain […]

Explain the role of the IDEO-Zalando project core team (Studio) and design thinking in the overall Zalando strategy and organization.

Since the early exposure to the creed of Design thinking back in 2014, Zalando’s CEO Gentz started envisioning that the discipline of project management as a catalyst for an agile organization. A cross- functional organization was created called the Studio in order to drive innovation throughout the organization. Throughout the IDEO-Zalando case analysis you will […]

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