customer defection Archives

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What strategies can be used to reduce the rate of customer defection? How can companies increase the longevity of their customer relationships?

Posted on October 31, 2021 by Shady

Review Chapter 5: Creating Long-Term Loyalty Relationships, pg. 164. Read Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance by Zealley et al. Respond to the following prompts. What strategies can be used to reduce the rate of customer defection? How can companies increase the longevity of their customer relationships? Is focusing […]

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