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Create a summary of the business model canvas.

Create a 500-750-word summary of the business model canvas. Include research from at least five sources. Within the summary, describe your ideas for key partnerships, cost structure, key activities, key resources, value propositions, customer relationships, channels, customer segments, and revenue streams.

What strategies can be used to reduce the rate of customer defection? How can companies increase the longevity of their customer relationships?

Review Chapter 5: Creating Long-Term Loyalty Relationships, pg. 164. Read Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance by Zealley et al. Respond to the following prompts. What strategies can be used to reduce the rate of customer defection? How can companies increase the longevity of their customer relationships? Is focusing […]

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