Has Eileen Fisher stayed true to its brand or has it strayed too far? What do you think will happen to the brand in the future?
1) How is the Eileen Fisher brand story embodied in its products, stores, employees and marketing and advertising? How strong is the brand story? What are the core brand associations and meaning narratives associated with the brand? 2) How healthy is the Eileen Fisher brand at the time of the case? How do you know? […]