Describe the process of keyword research, including potential tools and measures. Include reference to how this connects to the user journey and put this in context of a business to business organisation.
Individual Essay Title: Search Engine Optimisation and Content Marketing. Submit your response to the following question. a) Describe the process of keyword research, including potential tools and measures. Include reference to how this connects to the user journey and put this in context of a business to business organisation. b) Describe the role of content […]