Environmental Scan Archives

Identify the product offerings, keys to success, and any critical issues your business currently faces, including COVID.

Posted on October 20, 2022 by Shady

Marketing Required Sources: Kotler, P., & Keller, K. (2016). Marketing Management. (15th ed.). Boston, MA: Prentice Hall. ISBN-978-0-13-385646-0 This week you will review the environment your organization operates in. Conduct a situational analysis (environmental scan) and SWOT analysis, identify the product offerings, keys to success, and any critical issues your business currently faces, including COVID. […]

Evaluate the degree to which they aid in conceptualizing the company’s competitive position in its marketplace.

Posted on August 11, 2022 by Shady

Describe the company, the company’s history and its 4Ps (Product, Price, Place, and Promotion). Examine the company’s mission statement and assess its impact on the organization’s activities. Explain the current situation of the organization in the market (industry, market, and general environment analysis). Add your SWOT analysis (strengths, weaknesses, opportunities, and threats) of your chosen […]

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Tag: Environmental Scan

Identify the product offerings, keys to success, and any critical issues your business currently faces, including COVID.

Evaluate the degree to which they aid in conceptualizing the company’s competitive position in its marketplace.