What is meant by the term ‘polysemy’ in advertising? Using examples where relevant, critically discuss the uses and role of polysemic advertising for brands.
Advertising and promotion in brand marketing 1. Advertising regulators have to make judgements based on a compromise between ethical issues and the maintenance of public trust in advertising, and the needs of the market for a vibrant and creative advertising industry. In the light of this need for compromise, what, in your view, are the […]