• How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market? Research sub-questions: • Will the old habits of grocery shopping return or die and which consumer behaviors observed during the pandemic will stick? • Will online grocery sales […]
Discuss: Impact of promotional activities on fast moving consumer goods (FMCG) sector.
How opinion leaders on Instagram influence Thai consumer perceptions and their purchase intention of fast-moving consumer goods (FMCG). Discuss