What factors other than number of marketing hours spent might be useful in predicting the number of new subscriptions? Explain.
Data Analytics Managing Subscriptions at London Today (25%) London Today is a growing online newspaper that has been offering trial subscriptions to potential customers. To ensure that as many trial subscriptions as possible are converted to regular subscriptions, the London Today marketing depart‐ ment dedicates many hours on marketing efforts geared towards these trial subscribers. […]