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Which of the following source characteristics are associated with greater persuasiveness? Select all that apply (partial credit is not awarded for selecting only some of the correct responses). Expertise, Physical attractiveness, Perceptions of dissimilarity, Perceptions of similarity, High self-esteem, Trustworthiness,

Social differential and personality Question 1 Which of the following would be the most persuasive argument for an audience of university students voting on a university matter that will affect them? Present a strong, evidence-based argument before all other arguments, Present a strong, evidence-based argument after all other arguments, Use a likeable source, and present […]

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