Does the description match what you know about the ZIP Code? Why or why not? How could marketers use this research/information when developing a target market OR developing a promotion strategy?
GEODEMOGRAPHIC SEGMENTATION Go to ESRI to access their Tapestry Segmentation webpage Read through the information in the “Explore Your Community’s Characteristics” area. Click on START EXPLORING and then you will be prompted to enter a ZIP Code. Input a zip code with which you are familiar and click submit. YOUR WRITTEN ASSIGNMENT: Share the ZIP […]