Do you find any difference between advertising and public relations? How can public relations contribute to a firm’s IMC? Explain
Other Part-A Case Study Read the Chapter Case Study entitled Yogurt Lovers say, “It’s All Greek to Me” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 381 given in your textbook – “Marketing” (8th Edition) by Dhruv. Grewal and Michael. Levy (2022) and answer the following Questions: Assignment Question(s): Generally speaking, what type […]