Evaluate H&M business scope, remote and near environments (industry, competitors, consumers) and internal resources.
You required to perform situation analysis for H&M Specifically, you are expected to evaluate H&M business scope, remote and near environments (industry, competitors, consumers) and internal resources. In conclusion of your situation analysis, a problem and opportunity statement should be formulated and justified. You are then expected to develop a marketing strategy for H&M analysis. […]